Full Moon Flow Yoga
Green Valley Ranch is a massive resort, complete with spa, casino, and hotel. Attached to The District shopping area, this property has become a go to hang out spot for many Las Vegas locals. Among many of the amenities they offer is a huge outdoor area housing a luxury pool, spa, vineyard, and grassy area where the staff provides on-site guided yoga during the summer. To promote their yoga offerings, the team often runs themed promotions.
The Solution
Full Moon Flow is an annual campaign I developed in 2022, that was so effective
we have re-used the art for several years. The campaign advertises select days free yoga is offered on-site, taking place during the evening. Several variations of this campaign have been created to follow the different phases of the moon, but the original logo, look, and feel were developed by yours truly. I focused on a calm color palette for this brand, combining elegant script and serif fonts to evoke a feeling of upscale relaxation.
Project Details
- Client: Green Valley Ranch
- Date: 2022
- Category: Campaign Branding