Gift Days
Station Casinos organizes gift days each month to draw in guests. Every month the theme and gifts change, as do the promotional materials. When I first started at Stations, gift day art was constantly changing depending on who the designer was that month. Sitting next to the other consistently branded materials in their monthly rewards book, or as a sign on the casino floor, it would feel somewhat disconnected and give the impression it was an unrelated ad.
The Solution
I had felt the way we were approaching the gift day artwork was chaotic and ineffective. So, when our team decided to create a cohesive look for gift days I was stoked. Having worked on many of the past gift days myself, I understood some of the consistent pain points and tried developing the brand to solve for those issues. This brand is made to be flexible, with the option to add a clean icon and change the secondary colors to match the months theme. The background is clean and light, in order to help the gifts stand out as much as possible. This rebrand was incredibly successful, accomplishing a familiar monthly product that the guests love.
Project Details
- Client: Station Casinos
- Date: 2023-2026
- Category: Product Branding