Summer Dreamin’
Station Casinos runs several annual promotions to drive traffic to their hotels. Sometimes the promotion is themed as a cyber sale, or based on a season like summer or fall. One consistent promotion that is run every year is “Summer Dreamin”, a pool themed promotion pushing discounted hotel rates and meant to kick off the summer season.
The Solution
I developed the campaign branding and feel, building out nearly 100 different variations to be pushed as social and website ads. Each variation needed a clear call to action, the deal front and center, and an easily visible “Book” button to drive users to click on it to learn more. I developed a logo for this campaign as well, but it acts as a secondary design feature as we wanted the deal to take up the most attention on these pieces as users will likely only see them for a few seconds while surfing the web. The design was also built in a way to emphasize the pool and model shots, along with the colors doubling down on the pool/summer theme. We also included “Las Vegas” in the campaign logo, since our location is quite the draw for out of town guests looking for a fun getaway during the summer.
Project Details
- Client: Station Casinos
- Date: 2025
- Category: Digital Ads