Case Study

Rock Shot Bingo

Station Casinos has been running the monthly bingo promotion, Rock Shot Bingo, at 5 of their 7 properties for longer than most people can remember. It’s a well known event meant to take a traditionally quiet activity, bingo, and add a fun night life type atmosphere in order to appeal to a younger audience. This event includes free drinks, a live DJ, prizes, and costume contests. This event became so popular that the line to sign up would be well outside the bingo rooms, creating a reputation that if you aren’t there early you won’t get a spot.

The logo for this event had been around for a long time, developed way before I had started at Stations. It was a running topic of conversation among the designers, as the logo felt very dated and didn’t match the atmosphere of the event at all. That being said, there was never an opportunity for leadership to approve a redesign of the branding.  

That’s when leaders at the new Stations property, Durango, decided they wanted to capitalize on the success of Rock Shot Bingo, but a bingo room hadn’t been built on the property yet, so they needed to figure out an alternative. This led to the conception of “Rock Shot Bingo Remix”, a pop-up bingo event put on in the Durango event space that operated the same way as the well known “Rock Shot Bingo”.  

I was given the opportunity to build out the logo and branding for this event, and I made sure to design it with the understanding this may be incorporated into the main Rock Shot Bingo branding if successful. At the start, I knew I wanted to retain some of the structure of the existing logo, to make the rebrand a little easier on the fans of the event to recognize it. 

Having experienced the event first hand, I felt like a dark branding contrasted with a bright neon logo would speak the most to the fans. I got to work developing a mood board of sorts, gathering inspiration for colors and looks I felt accomplished what I wanted successfully. 

Once my path felt clear, I began sketching out some ideas in my notebook, then moved over to illustrator to begin messing with fonts and colors. Even though this was based on an event that spanned multiple properties, it was exclusive to Durango. I decided the logo’s color could be inspired by the Durango branding, but wanted to keep the font something that could be applicable across multiple properties in case we decided to use the logo as a guide for the rest of the branding. I went through the Durango brand guide, and picked out colors I felt works really well together while offering a high contrast, neon feel. 

So, I had an idea for my structure, my fonts and colors planned out, and a nice new feel I wanted to accomplish, all that was left was to work my magic by putting it all together. I spent time refining, re-refining, testing, poking, proding, until I got something that the property loved as much as I did. While I was at it, I worked through my own variation that could be applied to the wider Rock Shot Bingo branding, and even built out how the branding would work with the existing collateral. I’m glad I did, since the new branding was so successful that months after the event I was able to use those pieces and new logo in the official Rock Shot Bingo re-brand. 

So, without further ado, here is the end result of all my hard branding work!

 

The main Rock Shot Bingo collateral differed a tiny bit, since each month they have different themes. Originally, each property had their own theme for the event, but my team took this as an opportunity to rework it so every property followed the same theme every month. I had to work in a way that displayed each month’s theme without diluting the new branding. I decided it would be best to allocate a frame where that month’s even could shine, and altered the icons in the corners to compliment that frame while retaining the main event branding. 

I loved working on this project, and became quite attached to the branding. I was so inspired by it, that I even brought the logos into blender, built a 3D stage, and created some fun animations for the property to use during the event. Midjourney was used to help with the more complicated parts of the animation, but the 3D stage, textures, and video editing were all my work. 

 

This project remains close to my heart, as it involved so many aspects that I really love about my job. I was able to incorporate my years of branding experience, strong critical thinking, collaboration, and even 3D animation.

Post Views: 5
Case Study
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Case Study

Rock Shot Bingo

Station Casinos has been running the monthly bingo promotion, Rock Shot Bingo, at 5 of their 7 properties for longer than most people can remember. It’s a well known event meant to take a traditionally quiet activity, bingo, and add a fun night life type atmosphere in order to appeal to a younger audience. This event includes free drinks, a live DJ, prizes, and costume contests. This event became so popular that the line to sign up would be well outside the bingo rooms, creating a reputation that if you aren’t there early you won’t get a spot.

The logo for this event had been around for a long time, developed way before I had started at Stations. It was a running topic of conversation among the designers, as the logo felt very dated and didn’t match the atmosphere of the event at all. That being said, there was never an opportunity for leadership to approve a redesign of the branding.  

That’s when leaders at the new Stations property, Durango, decided they wanted to capitalize on the success of Rock Shot Bingo, but a bingo room hadn’t been built on the property yet, so they needed to figure out an alternative. This led to the conception of “Rock Shot Bingo Remix”, a pop-up bingo event put on in the Durango event space that operated the same way as the well known “Rock Shot Bingo”.  

I was given the opportunity to build out the logo and branding for this event, and I made sure to design it with the understanding this may be incorporated into the main Rock Shot Bingo branding if successful. At the start, I knew I wanted to retain some of the structure of the existing logo, to make the rebrand a little easier on the fans of the event to recognize it. 

Having experienced the event first hand, I felt like a dark branding contrasted with a bright neon logo would speak the most to the fans. I got to work developing a mood board of sorts, gathering inspiration for colors and looks I felt accomplished what I wanted successfully. 

Once my path felt clear, I began sketching out some ideas in my notebook, then moved over to illustrator to begin messing with fonts and colors. Even though this was based on an event that spanned multiple properties, it was exclusive to Durango. I decided the logo’s color could be inspired by the Durango branding, but wanted to keep the font something that could be applicable across multiple properties in case we decided to use the logo as a guide for the rest of the branding. I went through the Durango brand guide, and picked out colors I felt works really well together while offering a high contrast, neon feel. 

So, I had an idea for my structure, my fonts and colors planned out, and a nice new feel I wanted to accomplish, all that was left was to work my magic by putting it all together. I spent time refining, re-refining, testing, poking, proding, until I got something that the property loved as much as I did. While I was at it, I worked through my own variation that could be applied to the wider Rock Shot Bingo branding, and even built out how the branding would work with the existing collateral. I’m glad I did, since the new branding was so successful that months after the event I was able to use those pieces and new logo in the official Rock Shot Bingo re-brand. 

So, without further ado, here is the end result of all my hard branding work!

 

The main Rock Shot Bingo collateral differed a tiny bit, since each month they have different themes. Originally, each property had their own theme for the event, but my team took this as an opportunity to rework it so every property followed the same theme every month. I had to work in a way that displayed each month’s theme without diluting the new branding. I decided it would be best to allocate a frame where that month’s even could shine, and altered the icons in the corners to compliment that frame while retaining the main event branding. 

I loved working on this project, and became quite attached to the branding. I was so inspired by it, that I even brought the logos into blender, built a 3D stage, and created some fun animations for the property to use during the event. Midjourney was used to help with the more complicated parts of the animation, but the 3D stage, textures, and video editing were all my work. 

 

This project remains close to my heart, as it involved so many aspects that I really love about my job. I was able to incorporate my years of branding experience, strong critical thinking, collaboration, and even 3D animation.

Post Views: 5
Case Study