Perma-Zyme
When I got started as creative director at Substrata, one of my duties was to go through existing collateral and marketing materials and see what can be improved and suggest any changes or new projects. Before my time there, the marketing team had developed what was referred to internally as “cold call kits”. These kits were sent out to prospective clients with a soil stabilizer sample and instructions on how to create their own mock core sample using native soil in order to test out Perma-Zyme’s compatibility. These kits were helpful for enriching the leads that got to the sales team, ensuring customers that reach them after using this kit were much more likely to purchase.
The Solution
This booklet was the result of wanting to include additional promotional and informational materials in the cold call kit to improve their effectiveness. I developed the layout, incorporating assets I also created or helped gather (like photos, charts, info graphics, and photo shopped comparisons). I had a hand in so much during my time at Substrata, and this booklet acts as a sort of love letter to everything I did while I was there.
Project Details
- Client: Substrata
- Date: 2020
- Category: Booklet