Rock Shot Bingo
This bingo event was being held at one of Station Casinos newer properties, Durango Resort. Management wanted to pull inspiration from an existing bingo event held at their other properties, Rock Shot Bingo. The monthly bingo event was designed to pull in a younger audience by adding a party atmosphere to their basic electronic bingo games. The tricky part, however, was that Durango did not have a designated Bingo Room yet, so the event was going to be held in one of their event spaces. So, management wanted to pull brand equity from Rock Shot Bingo, but wanted it to be clear that Durango was not part of the monthly themed events as they don’t have a bingo room. That concept gave way to “Rock Shot Remix”.
The Solution
I took inspiration from Vegas nightlife to craft this brand, utilizing a neon sign like look to give a fun vibrant party atmosphere. I had a great time crafting the brand, I went even further and rebuilt the logo in Blender. Utilizing the 3D aspect, I was able to develop a looping animation to be played during the event. I then created a logo reveal animation using high definition renderings from Blender and utilized the Midjourney AI engine to craft additional fun animated features to promote the event on the property marquee. I feel so proud to have used so many of my skills together to make this project really shine.
Project Details
- Client: Station Casinos
- Date: 2025
- Category: Product Branding