Substrata Instagram

The Problem

When I arrived at Substrata, the team was in the middle of improving their social media presence. At the time, there was practically nothing. They knew they needed to utilize social media, especially Facebook and Instagram as that was where their primary demographic was most active. 

The Solution

Motion graphics tend to get more attention compared to static images on social media. Knowing this, I understood how vital it was to create dynamic posts that caught attention without feeling too much like an advertisement. The result was a series of smooth and fun animated social media posts that highlighted the companies various offerings. 

Project Details

• Client: Substrata
• Date: 2020-2021
• Category: Social Media