Wild Grill
The Wild Grill is the official Wildfire restaurant built into many of the Wildfire tavern locations. When Wildfire went through a brand redesign in 2023 the Wild Grill was left out of the initial updated look. It was my job, after the public had some time to get acquainted with the updated branding, to redesign the menu materials to work alongside the new feel.
The Solution
The original menu was crowded and used a busy background texture, so I made sure to pivot to a stronger contrast using a light background and incorporated the new brand fonts and colors. I incorporated a curved accent piece that represented the curves of flames (a call to their new branding). In addition to updating the look, I also added quite a few new items as the food and beverage team used this redesign as an opportunity to rework their restaurant offerings. Once the 11″X17″ menu handout content was finalized and approved, I went on to redesign their built-in menu display, take home to-go brochure, and even established a look for their kids menu.
Project Details
- Client: Wildfire Gaming
- Date: 2023-2024
- Category: Menu